Maximize Your
Teamwork + Profit

The first thing we are able to observe about a team is how it functions. In sports, this is how well the team plays the game. In business, it’s how well a company attracts and retains customers, delivers products or services, and manages its resources and money. We call this Intensity. Intensity captures the ability of the team to execute.

But excellent execution, or strong Intensity, doesn’t happen automatically. It’s the consequence of excellent and effective planning. In sports, this is the playbook the team uses to play the game. In business, it’s the strategy the leadership team develops to approach the market, satisfy customers, and generates a profit. We call strategy the Intelligence of the organization.

Finally, an effective strategy cannot be developed unless there is common purpose and a strong culture. In sports, this is reflected by the respect and coordination the team members demonstrate while playing the game. In excellent teams, you will notice that the team members can count on each other. It’s pretty much the same in business. Team members must be able to count on each other in order for the company to deliver value as a whole. We call the culture and its effectiveness characterized by the level of trust in the organization the Inspiration.

The three “i”s together, Intensity, Intelligence, and Inspiration, make up the essential elements of any successful organization. If any one of them is weak, the organization as a whole will be weak.